Easily track and optimize conversions in Facebook’s Reporting Tools.

Avoid slow loading landing pages which can decrease conversions.

Skip the landing page and send traffic directly to the download.

Promoting your app using Facebook App Install Ads is beneficial for 5 reasons: When you click on the ad, it takes you here: This is what an App Install Ad looks like When someone clicks on these ads, it takes them directly to the app store to download the app. You can identify these ads because they have either “Play Now” or “Install Now” call-to-action.

Let’s begin by taking a closer look at what differentiates Facebook App Install Ads from the other ads available. If you’re looking to spend less while driving more users to your app, this guide has a few tips and strategies you can use. It can be used across both Facebook and Instagram to target a wide range of users.

Track and measure performance using dashboard tool for social media analyticsĪs of now, Facebook App Install Ads are one of the most cost-effective advertising channels for growing traffic and users to apps.

Facebook App Install Ads are a cost-effective strategy to drive more downloads and users to your app.ĭepending on your goals, you can set up a Facebook Ad campaign to:

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